We can now create AI models and submit them to the World AI Creator Awards to ensure that these misogynistic standards of beauty are maintained.

You read it correctly. A beauty pageant has been created for AI-created model. It’s still displaying all the biases you would expect from AI.

The WAICA Awards are designed to recognise the achievements of AI Creators around the world. According to the website, the first award is the Miss AI contest. The top three award recipients will receive a cash prize of $20,000, which is not small.

Beauty, technology and social influence

The judges will look for a combination of beauty and technology, as well as social influence to determine the winner. The contestants are reportedly judged on “some classic pageantry aspects including their beauty and poise, as well as their unique responses to questions such as ‘if you had one wish to make the world better, what would it?’

The Judges

Here’s where things start to get strange. Two of the three judges are actual people who can walk and think independently. Two of the judges are AI models. They are artificial intelligence models.

How can they judge entries that aren’t genuine?

Aitana Lopez was created by The Clueless, an AI modelling company based in Barcelona. She is an AI “model”. Aitana Lopez allegedly earns about EUR10,000 per month through her social media and modelling. She has also been criticised in Spain for her pert ‘assets.

Emily Pellegrini, the second AI model to judge the competition is Emily Pellegrini. The Guardian Pellegrini was created by ChatGPT after the creator asked what the most beautiful woman would look like. Pellegrini, of course, is white with impossibly big breasts on her tiny frame. Brains are a good thing. Frame, late teens or early 20s with hair down to her navel and flawless skin.

This all seems very strange to me. This is so far beyond what I think a real model could do in this virtual pageant.

As we move towards an AI-based world, gender and race biases will become more prevalent and predictable. The majority will be the ones who use AI , despite brands such as Dove promising to not use it in their advertising because of warped beauty standards. This WAICA contest feels like a huge step backward and a waste of time.